Onclusive

DECEMBER 22, 2017

What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. Big data will empower us to create more and more highly personalized content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. This almost accidental inclusion of measurement (“Oh yeah, we probably should measure this thing that’s going live tomorrow.”)

Analytics 215

Analytics Measurement Big Data Data 215

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Interviews Software Data 96

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

Presspage

JULY 25, 2017

Engagement and followers on social media, visitors to your website, the amount of time spent on your website, the type and amount of data collected in your information database, percentage of opened newsletters among others may be good metrics to use. Online data is booming.

Data 92

Data Tools Big Data Measurement 92

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60