Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. It’s being used by big firms. How do we use this big data that we capture? Listen to the full interview, with bonus content, here.

Ethics 93

Ethics Groups Handbook Education 93

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I started in Washington DC in Public Affairs and Crisis Management. Listen to the full interview, with bonus content, here : .

Ethics 52

Ethics Publicity Data Agency 52

PRSay

OCTOBER 12, 2016

In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data.

Big Data 60

Big Data Crisis Communications Data Crisis 60