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Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. In this episode, Melissa and Jim discuss bigdata and the importance of customer intimacy as a crisis preparedness / issues management strategy.
Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. Furrier: How do you aggregate the data? Akeroyd: “We are now a bigdata source ourselves.
meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.
I am a big fan of podcasts, and like listening to them while jogging. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. I’m also a music lover. Absolutely.
AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of bigdata, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .
In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Is your brand communication sparking conversations…or falling on deaf ears? What do you hope to accomplish in your new role as partner at Brunswick Group?
The decline of privacy and ethics around bigdata are two topics I discuss regularly. This article from Harvard Business Review looks a few years down the road as technology will enable employers to monitor employees’ brain activity. It also reported that only 3.8% of Chief Diversity officers are Black, compared to 76.1%
We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.
Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from bigdata and wearables to security and the sales and social media landscapes. Marketing Analyst.
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. They’re having experiences. Startup Marketing?
Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. When you’re out there interviewing for another job and they want to know, why’d you leave your last job? I built it through the lens of a customer of a trade.
A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses bigdata to make it quickly searchable.”. Wall Street Journal technology titan?
” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and bigdata.
Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. Whether they’re sitting next to an assembly member, on their way to an interview, or at a local function or meeting, Accessibility presents no problem.
Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. Defining digital transformation: Results from expert interviews. technologies.
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