Remove Big Data Remove Interviews Remove Writing
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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Big data will empower us to create more and more highly personalized content experiences. The post AirPR Interview Series: Jon Gelberg, Inc. In terms of getting noticed?

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. You need to be a professional writer and write for your audience for an intended effect.

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How AI is Changing the Face of Marketing

Critical Mention

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 118
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Lessons in Tech Branding from Rock Icons

Flack's Revenge

I am a big fan of podcasts, and like listening to them while jogging. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. I’m also a music lover.

Brand 120
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Behind the Headlines With Peter Shafer

Cision

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

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Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. A5: It was when I worked remotely for a publishing company.