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You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Fast forward to 2014, data fuels their stories today. If journalists are learning about datajournalism, then shouldn’t PR people be educated as well?
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Knowing how to work with bigdata will also become more important for PR pros.
There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like bigdata, ad tech, fin tech, IT strategy (like CIO), etc. Others cover developer topics and others, still, the data center, cloud, OSS, etc. Niche News.
I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it. It’s being used by big firms.
Wall Street Journal , with clickable links to bios and recent articles published by. So Muck Rack indexes every article that the reporter writes and uses bigdata to make it quickly searchable.”. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the. Wall Street Journal technology titan?
So far, we've seen the development of targeted advertising, bigdata collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called BigData), all of which have potentially sinister as well as positive uses.
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