Remove Big Data Remove Leadership Remove Privacy
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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. We have not lost the importance of organizational excellence in this process; staff and leadership will ensure PRSA continues to perform the highest levels of service, implementation and financial stability.

Privacy 60
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The Muzzle Velocity PR Strategy

Doctor Spin

Proceedings of Continue reading In the end, the whole scandal surrounding Cambridge Analytica brought the general public and politicians one step closer to understanding the immense power of big data. When whistleblower Christopher Wylie exposed these practices, global outrage over Big Techs role in election manipulation grew.

Strategy 103
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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Shift Communication’s Christopher Penn. Is only going to get bigger.