PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PRSay

OCTOBER 12, 2016

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Doctor Spin

FEBRUARY 8, 2025

As a seasoned PR professional, I know similar public affairs strategies, albeit on more minor scales. Proceedings of Continue reading In the end, the whole scandal surrounding Cambridge Analytica brought the general public and politicians one step closer to understanding the immense power of big data.

Strategy 103

Strategy Wikipedia Data Facebook 103

Stuart Bruce

NOVEMBER 11, 2016

All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership. We’ve seen some innovative uses of data for political communications, but I believe this is just the start. People simply don’t trust the perfectly crafted sound bite generation politicians.

Communications 154

Communications Data Policies Twitter 154