Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain.

Reputation 305

Reputation Privacy Data Advertising 305

Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data How To Big Data 86

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace.

Social Media 102

Social Media Privacy Media Employee 102

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals.

Privacy 60

Privacy Mobile Ethics Conference 60