Big Data and Print - Public Relations Today

Data-Driven PR Campaign Planning: Part 1

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR

Data-Driven PR Data Analytics Product Launch

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Big data will empower us to create more and more highly personalized content experiences. How have you seen it evolve? Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Interviews

Interviews Strategy Content Marketing Advertising

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

MAY 4, 2016

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. I had been invited to CTW and did not quite know what to expect.

Creativity

Creativity Print Big Data Fashion

Why ALL the Data Matters to B2B Marketers

Shift Communications

APRIL 21, 2015

Tools and access and being democratized across the business like never before, and it’s washing data over everyone. Geoffrey Moore himself, the creator of Crossing the Chasm, spoke about this being the year for Big Data in his talk at Strata 2014 about one year ago. Data Marketing Uncategorized big data data marketing'

B2B

B2B Data Big Data Marketing

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach.

Viral

Viral Data Web Trends

The Future of Marketing: Sara Castellanos

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing

Marketing Privacy Big Data Technology

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

MARCH 20, 2018

If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. d) Facial recognition check-in.

Industry

Industry Marketing Enterprise Mobile

Is the Hybrid Model the New Reality for Tech Events?

Offleash

DECEMBER 1, 2021

Just as digital transformation has had a profound impact on the public relations industry (anyone remember mailing out printed press releases?) This new hybrid model allows companies to open their events, content, and networking capabilities to a much broader audience. it has also transformed events. Contact Julie here.

Travel

Travel Conference Big Data Print

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

If the business cards are printed before the press kit link is available, a quick and inexpensive solution is to get the link printed on small adhesive labels that can be applied to one side of the card. Ask them for their email address and immediately send the press kit right to their inbox.

Trade Shows

Trade Shows Marketing How To Real Estate

5 Amazing Facts You Must Know About Facebook Advertising

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising

Advertising Advertising Facebook B2C

Storytelling, PR, and Measurement

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent. No kidding! A repeatable and reliable method is important.

Storytelling

Storytelling Measurement Ethics Web

PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. So it’s not even close to the the equivalent of printing out every post. Kardashian. But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news.

Pitching

Pitching Media Relations Media Big Data

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics

Ethics Communications Print Television

Public Relations Today