Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. It’s being used by big firms. How do we use this big data that we capture? I was working for a national association client.

Ethics 93

Ethics Groups Handbook Education 93

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. How do we create belonging in a hybrid environment? Why don’t you tell us a little bit more about yourself and your career? I spent the last 30+ plus years, mostly in agency PR. Still am a crisis guy and always will be, I think.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

OCTOBER 12, 2016

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Doctor Spin

FEBRUARY 8, 2025

As a seasoned PR professional, I know similar public affairs strategies, albeit on more minor scales. Proceedings of Continue reading In the end, the whole scandal surrounding Cambridge Analytica brought the general public and politicians one step closer to understanding the immense power of big data.

Strategy 103

Strategy Wikipedia Data Facebook 103

Stuart Bruce

NOVEMBER 11, 2016

We’ve seen some innovative uses of data for political communications, but I believe this is just the start. Shift Communication’s Christopher Penn. I suspect there also wasn’t a single professional political operative or communicator. How many of them even knew it was happening? Is only going to get bigger.

Communications 154

Communications Data Policies Twitter 154