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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Heinz Marketing: Sales Pipeline Radio, Episode 80 Q&A with Mark Granovsky. Sand Hill: Mining an Untapped Vein of Enterprise Big Data. Webbiquity: Event Data: The Last Massive Mine, Hiding in Plain Sight. G2Planet Blog: Running Events with Flexible Technology Makes Them Better. Want to be part of the Off Script series?

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

My degree is in mass comm and I went to school for a career in radio. My university @ClaflinUniv1869 didn’t have a PR program way back then, but my graduate program at @JHUAAP was stellar. measurePR #PRStudChat #measurepr. A3: Hard to say. I had no focus in PR or marketing at all in school. What did for sure?

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I mean, maybe the creation of radio might have been like this at the time in the early 1900s, late 1800s, but artificial intelligence is here. It’s being used by big firms. How do we use this big data that we capture? This information age is so different from any other. It’s just like no other.

Ethics 93
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Storytelling, PR, and Measurement

Waxing UnLyrical

PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent. We consider there to be five media types in general, print, TV, radio, web, and social media.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52