Cision

JULY 8, 2015

Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels. One of the most effective strategies for developing a reputation as an expert in your field is to specialize – to go narrow in a niche and own it.

Skype 120

Skype Conference Leadership Big Data 120

Onclusive

SEPTEMBER 20, 2017

These can be tied to revenue and lead generation, but can also be about increasing traffic, improving reputation, gaining meaningful brand engagement, or retaining customers. With more data than ever also brings more access to insights than ever. Each of these business objectives will then lead to exactly what you need to measure.

Analytics 170

Analytics Measurement Data Technology 170

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. This is why social media monitoring training is so important.

Social Media 102

Social Media Privacy Media Employee 102

Waxing UnLyrical

JULY 11, 2012

However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. That would help me find the right people to get my issue fixed. Additionally, we’re not limiting ourselves to one pain point.

Social Media 89

Social Media Media Google Twitter 89

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Communications Conversations

DECEMBER 7, 2015

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. How does that impact brand awareness and reputation?

Data 60

Data Social Media Media Big Data 60

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track.

Interviews 79

Interviews Ethics Conference Leadership 79

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

Reputation 305

Reputation Privacy Data Advertising 305

PR Conversations

DECEMBER 19, 2014

The promise that ‘big data’ could automate organisational communications has proved a fallacy. Securing a reputation for content leadership. Content creation and curation need to step up a gear in 2015 as only the best will secure a reputation for content leadership and cut through the morass of online clutter.

Social Media 90

Social Media Trends Communications Crisis Management 90

Waxing UnLyrical

AUGUST 14, 2013

In no uncertain terms, their job description is based on ensuring the positive reputation of their client or employer. Communication Guest Posts Media Public Relations big data cloud computing cya dropbox ECM electronic content management google drive government press agent' Press agents have a lot riding on their shoulders.

Big Data 89

Big Data Government Local Data 89

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. Another research tool as valuable as Cision and Muck Rack is LinkedIn.

How To 121

How To YouTube Pitching LinkedIn 121

NewsWhip

JULY 29, 2021

Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. The importance of data for clients | Jump to text. Follow Brian on LinkedIn.

Branding 78

Branding Brand Marketing Data 78

PR in High Definition

NOVEMBER 23, 2016

Big data or not-so-big data: If you’ve been doing any kind of campaign activity so far, you will already have some information on your prospects. After all, there’s no point marketing your brand as Lamborghini if your prospects are Volvo buyers. Failing that, interrogate the sales team on what makes customers tick.

Big Data 63

Big Data Financial Data Fashion 63

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . For comms professionals, this intelligence is arriving at a good time. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Are unethical and repressive entities entitled to PR counsel. Be aware of your biases : . Biden’s Student-Loan Forgiveness Program and Conflict of Interest.

Ethics 74

Ethics Sports Employee Privacy 74

The Resolution Blog

AUGUST 1, 2019

In 2013 I had a meeting with a high-profile celebrity agent in the US about SEO-PR digital reputation. If you’re a CoverageBook or AnswerThePublic user you may well know we gain data from external sources ( find them here ). Just attending a PR conference about big data isn’t enough. The strategy itself was so smart.

Ethics 120

Ethics Publicity Data SEO 120