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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. PR campaigns strive to convey the benefits of AI in enhancing decision-making, improving troop safety, and revolutionizing battlefield tactics.

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How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. NEO Messaging applications for communications & PR pros. How communicators use NEO for strategic decision-making.

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The Online Brain Hypothesis

Doctor Spin

The “online brain”: how the … Continue reading A study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Source: World Psychiatry 1 Firth, J., Steiner, G.,

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Attention Spans in the Social Media Age

Doctor Spin

The “online brain”: how the … Continue reading A study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Source: World Psychiatry 1 Firth, J., Steiner, G.,

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Please support my blog by sharing it with other PR- and communication professionals. This considers attention in the context of the general level of alertness or arousal. 2 Firth, J.,

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