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The Online Brain Hypothesis

Doctor Spin

The “online brain”: how the … Continue reading A study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Source: World Psychiatry 1 Firth, J., Steiner, G.,

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Attention Spans in the Social Media Age

Doctor Spin

The “online brain”: how the … Continue reading A study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Source: World Psychiatry 1 Firth, J., Steiner, G.,

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. This could involve collaborating with academic institutions or investing in in-house studies to explore how digital media consumption affects employee performance and consumer behaviour.

eBook 52
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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. For good measure, I searched Statistic Brain today and there’s no mention of the word “goldfish” on the website. That goldfish statistic just won’t die. Why is it less clear?