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In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. And you should strongly consider how you can make your pitch experiential and entertaining. These days, it’s something of a celebrity safari too.

B2B 36
article thumbnail

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. And you should strongly consider how you can make your pitch experiential and entertaining. These days, it’s something of a celebrity safari too.

B2B 36