Biotechnology, Internal and Pitching - Public Relations Today

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Biotechnology

Internal

Pitching

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

MARCH 12, 2025

But the 141,000 attendees, 40% of whom were international, also came to be wowed by the visual, tangible in-person experience. If you want to reach people in the region, you need to be there physically whether you’re a startup looking for investors, a B2B service provider, or an established tech brand pursuing international growth.

B2B

B2B Trade Shows Biotechnology Branding

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

MARCH 11, 2025

But the 141,000 attendees, 40% of whom were international, also came to be wowed by the visual, tangible in-person experience. And you should strongly consider how you can make your pitch experiential and entertaining. There were 4,500 exhibitors including 1,400 startups, many of which displayed groundbreaking innovation.

B2B

B2B Trade Shows Biotechnology Branding

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

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