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In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36
article thumbnail

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36