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How to Make your Messaging Stick

Onclusive

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

How To 370
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The Online Brain Hypothesis

Doctor Spin

The “online brain”: how the … Continue reading A study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Source: World Psychiatry 1 Firth, J., Steiner, G.,

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Attention Spans in the Social Media Age

Doctor Spin

The “online brain”: how the … Continue reading A study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Source: World Psychiatry 1 Firth, J., Steiner, G.,

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. This considers attention in the context of the general level of alertness or arousal. It’s about the readiness of the brain to engage with stimuli or tasks. 2 Firth, J.,

eBook 52
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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

It’s the premise for a persuasive argument about why marketing needs to do a thing or two. And when I contact the listed sources – the National Center for Biotechnology Information at the US National Library of Medicine, and the Associated Press – neither can find any record of research that backs up the stats.”.