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In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

As Ed Bastion, CEO of Delta Air Lines, said in his keynote , innovation springs from the imagination, with technology following. Technology is hard to understand unless you can visualize, touch, and experience it. And you should strongly consider how you can make your pitch experiential and entertaining.

B2B 36
article thumbnail

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency

As Ed Bastion, CEO of Delta Air Lines, said in his keynote , innovation springs from the imagination, with technology following. Technology is hard to understand unless you can visualize, touch, and experience it. And you should strongly consider how you can make your pitch experiential and entertaining.

B2B 36