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Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.
Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.
If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!
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This blog post showcases some of our best – and free! Business Wire knows that a good reader experience increases the likeliness of message adoption, and that’s why our product and user experience teams work closely with our customers and media contacts to ensure our press release service benefits audiences.
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One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic.
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Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.
The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR.
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What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.
For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.
Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.
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Happy 60 th anniversary, Business Wire! We have a lot to celebrate! For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines.
Number sign. Pound sign. Octothorpe. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility?
We recently wrapped National Hispanic Heritage Month (Sept. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.
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As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.
Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.
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Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.
Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases.
Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation.
In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.
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When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?
Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.
Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time.
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