Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. What tools can you use to measure social media impact? A follow up blog post by PR 2.0 Is PR Right for me?”

Financial 150

Financial Community Social Media Guidelines 150

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Mike will lead a community discussion focused on the best practices for online reputation management and the ways that PR pros can mitigate reputation risk. What started as a simple blog, soon became a movement.

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 26, 2025

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Community Engagement Strategies Successful accessibility initiatives require deep community engagement.

Industry 78

Industry Nonprofit Guidelines Community 78

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Brand 78

Brand Branding Media Journalism 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. PR materials should explain instructor qualifications, safety measures, and risk management procedures.

Strategy 78

Strategy Sports Training Transportation 78

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement.

System 88

System Tools Policies Measurement 88

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Focus 80% on delivering value through educational content and community updates. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. This foundation allows external communications to flow naturally from real organizational values. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Brand Branding Employee 78

Sword and the Script

JANUARY 21, 2025

While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. The same goes for the courses offered by businesses those double as community-building programs too. As such, its entirely relevant to my work in public relations.

Google 156

Google Course Survey YouTube 156

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Success depends on building strong partnerships with educators, showcasing real learning outcomes, and maintaining consistent communication across multiple channels.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Additionally, encouraging user-generated content can create community and foster positive brand sentiment. Norwegian Air Shuttle has leveraged social media to build a strong online community.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. The post Trending Video Game Marketing Techniques to Boost Sales appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Video 78

Video Trends Marketing Advertising 78

5W PR

MARCH 26, 2025

Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance. The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

5W PR

JANUARY 10, 2025

Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. These stories can be shared through blog posts, press releases, and social media.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

JANUARY 21, 2025

This success stems from the focused, passionate communities these smaller creators build. Analyze comment sections to gauge authentic community interaction. Measuring Impact and ROI Traditional influencer metrics like reach and impressions tell only part of the story with micro-influencer campaigns.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite.

Brand 246

Brand Branding eBook Video 246

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0

Communications 191

Communications Community Blogging Twitter 191

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

5W PR

DECEMBER 31, 2024

Engage with The Community Foster a sense of community by actively engaging with the followers. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance. Highlight the passion, craftsmanship, and heritage that make the products unique.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

FEBRUARY 12, 2025

Creating dedicated event hashtags and social media walls where all attendees can share insights and reactions builds community across both attendance types. Measuring Impact and Success Data collection and analysis become more sophisticated in hybrid settings. Start small, measure carefully, and adjust based on data and feedback.

Conference 78

Conference System Measurement Energy 78

5W PR

NOVEMBER 1, 2024

Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. These are simply communities where gamers discuss and recommend new games. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195