Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Raising levels of engagement with interactive content in different communities.

Community 150

Community Creativity Content Marketing Infographics 150

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination.

Travel 78

Travel Tourism Marketing Local 78

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

Strategy 78

Strategy Sports Training Transportation 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

MARCH 27, 2025

Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement. The key was alignment between the campaign concept and REI’s brand values, making participation feel natural for their community.

System 99

System Tools Policies Measurement 99

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. This kind of honest storytelling cuts through the noise and resonates more deeply than polished promotional content. Engage Through Community, Not Just Content: Strong community engagement drives loyalty.

Industry 78

Industry Education Community Trends 78

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

5W PR

NOVEMBER 21, 2024

They range from storytelling and engagement to partnerships, events and feedback. Strategic storytelling involves creating compelling narratives. Through social media campaigns, loyalty programs, and community involvement initiatives, Marriott has created a strong connection with its customers.

Brand 78

Brand Branding Storytelling Employee 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

DECEMBER 4, 2024

Storytelling Storytelling is a powerful tool in lifestyle marketing. By hosting pop-up shops, events, or workshops, brands can create a sense of community and foster brand loyalty. The post Why Lifestyle Marketing is the Key to Beauty Brands Success appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Marketing Storytelling 78

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. Community Building. The number one lesson I learned from my journey of self-reinvention is community building. Because of the community that I have developed prior to this point from various social media channels, I gained 25 beta testers easily.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. More data has been created in the past two years than in the entire previous history of the human race. Lee Odden, CEO, TopRank Marketing.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. The experience of strangers in the same professional community can be as persuasive as that of experts.

Storytelling 233

Storytelling Education Software LinkedIn 233

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 81

Storytelling Resources Web Journalism 81

5W PR

JANUARY 26, 2025

Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

NOVEMBER 12, 2024

This inclusive approach fosters a sense of community and helps brands build trust and loyalty among a diverse audience. The Importance of Short-Form Storytelling and Education The short-form nature of TikTok videos makes it an ideal platform for delivering concise and engaging beauty content.

Trends 78

Trends Consumer Marketing Viral 78

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Storytelling 71

Storytelling Community Video Interviews 71

5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Engage with The Community Foster a sense of community by actively engaging with the followers. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience.

Creativity 78

Creativity Social Media Strategy Brand 78

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

5W PR

FEBRUARY 7, 2025

Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling. The post TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Viral 78

Viral Brand Branding Airlines 78

5W PR

NOVEMBER 1, 2024

Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

5W PR

FEBRUARY 20, 2025

Developing Engaging Brand Stories That Resonate Brand storytelling in the toy industry must appeal to both children’s imagination and parents’ practical concerns. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

Landis PR

JANUARY 28, 2025

By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. At Landis Communications Inc. ,

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Melissa Agnes

DECEMBER 9, 2014

50Shows is one more way that I can “give back” to my community by interviewing amazing women who have incredible stories to share. Women Worldwide is an extension of best practice communication and PR. Women Worldwide is all about storytelling at its best. Giving back and empowering women has been a focus and a passion.

Radio 238

Radio Interviews Community Twitter 238

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. Brand storytelling aims to evoke emotions, forge connections, and communicate the brand’s unique identity.

Storytelling 78

Storytelling Brand Branding Consumer 78