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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. Interview PR 2.0 If you haven’t checked out theSkimm, I encourage you to take a look.

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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Creative briefs. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. It’s heavy lifting. Measurement.

Marketing 216
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. “Nail the elevator pitch.”.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170
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7 ideas for building customer references in B2B tech

Sword and the Script

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142
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The creative comms formula that drives b2b sales 

The Resolution Blog

I interview Grace Keeling and James Beverage, co-founders of Made by Giants. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. This episode explores the business success that occurs when two areas of marketing combine and work together really well.

B2B 156