5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Customers appreciate honesty, and businesses that are upfront about their mistakes are more likely to rebuild credibility. Engaging Directly with Customers Direct engagement with customers can help rebuild relationships.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

APRIL 5, 2025

Studies indicate that teams who participate in crisis simulations at least twice yearly show significantly improved performance during actual crises. Implementing Effective Crisis Communication Strategies Communication forms the backbone of successful crisis management.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

Communications 78

Communications Education Consumer Crisis 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Corporate 195

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. He also has another decade and a half of experience in communications and marketing agencies.

Crisis 186

Crisis How To Branding Brand 186

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

MAY 27, 2024

There are a few key pillars forming the foundation of a successful crisis communication plan. Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial.

Crisis Management 88

Crisis Management Crisis Branding Brand 88

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Course Training Social Media 150

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Also, update editorial calendars for 2019.”. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Prohibition

DECEMBER 9, 2021

But don’t immediately choose your MD – reserve them for if the crisis escalates. What will happen if a crisis does happen. Will your customer service team receive an increased amount of calls, what about your website and social media channels? Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Wanna Subscribe?

Social Media 69

Social Media Media Skype Energy 69

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Oh, one other thing: my blog = my sandbox.

Community 88

Community Publicity Web Social Media 88

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. After that, increasing customer service ideas and implementing those should eventually get you back in good grace. Refocus some of the efforts from the company and employees.

Crisis 76

Crisis Publicity Policies Airlines 76

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Presspage

SEPTEMBER 9, 2024

Here are the dos (everything that your statement should include) and donts (everything to leave out) when writing your crisis statement: 7 top tips to keep in mind when preparing a holding statement Due to the critical nature of getting your crisis communication and PR strategy just right, expressing yourself effectively is key.

Crisis 78

Crisis Writing How To Reputation 78

Presspage

DECEMBER 20, 2024

However, their communication processes are not inherently the same. For issues, you have time to think through your reaction, whereas crisis communication requires on-the-spot decision-making. Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly.

Reputation 78

Reputation Crisis Customer Service Trends 78

Sword and the Script

JANUARY 12, 2016

More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Social Media Corporate Media 60

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. 11 Steps to Effectively Managing a PR Crisis. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Ready to get your press release out there? Just leave everything to us! Feel free to reach out to Newsfile for help with your press release needs at office@newsfilecorp.com.

Communications 52

Communications How To Corporate Training 52

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Also, consider including a link or two for more context, such as a link to a blog post you''ve authored on that subject. Do your research.

Interviews 54

Interviews Financial Social Media Crisis 54

Critical Mention

AUGUST 21, 2018

However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers. Whether it’s a refund, store credit or a discount on their next order, it’s all about turning a dissatisfied customer into a brand advocate.

Customer Service 61

Customer Service Writing Financial Local 61

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number.

Crisis 68

Crisis Customer Service Video Financial 68

PR in High Definition

AUGUST 27, 2019

In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are? If it’s an unhappy customer, then should you pass it on to customer services? Similarly, is this something that has been a problem in the past? When it comes to social media trolls, do not engage!

Crisis 72

Crisis How To Newspapers Reputation 72

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

5W PR

JANUARY 18, 2025

Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. In a crisis, time is of the essence.

Crisis 78

Crisis Branding Brand How To 78

5W PR

MARCH 13, 2025

The most resilient organizations view crisis management not as a one-time event but as an ongoing process of preparation, response, and learning. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Examples Industry Crisis Management 78

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Yes, absolutely, and it starts with an analysis of user generated content. This is the new paradigm airlines are going to have to live in.

Airlines 137

Airlines How To Engineering Radio 137

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Yes, absolutely, and it starts with an analysis of user generated content. This is the new paradigm airlines are going to have to live in.

Airlines 65

Airlines How To Engineering Data 65

Mindful Marketing

JULY 15, 2015

But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) Every brand must have a crisis communications plan. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

PR in High Definition

JULY 22, 2019

Then, of course, there’s the crisis communications element. In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake.

Media 74

Media Viral Video Newspapers 74