Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. will help you to figure this out. Building a genuine relationship means becoming a trusted go-to source.

Interviews 157

Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral.

Advertising 178

Advertising Advertising B2B Trade Shows 178

ImPRessions - Crenshaw Communications

JULY 21, 2017

Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Or check out blog topic generators from HubSpot or Portent.

Infographics 157

Infographics Writing Tools Google 157

Cision

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey System Journalism 92

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 183

Survey Marketing B2B Study 183

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Hustle and pitch. Cool infographics. How did Movoto do it? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience. Take the byline and convert the information to a blog post. Repurpose the content. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Buzzstream

NOVEMBER 6, 2024

You can check out their original conversation about product-led digital PR on their blog. link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. Is this approach harder to pitch to a client? Main Takeaways Here is the TL:DR recap of the conversation.

Digital PR 83

Digital PR SEO Data Report 83

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

Onclusive

MAY 10, 2018

It’s a great listening tool to ensure your pitches are targeted.” “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) ” This is a PR boon. And the journalists can be grateful for this, too.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Want to learn more ways to build relationships with influencers? Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

MARCH 8, 2016

Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend.

Trends 120

Trends Mobile Media Infographics 120

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

5W PR

SEPTEMBER 7, 2021

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. As long as the pitch is relevant to the interest of the journalists, it’s more than likely to reach their eyes.

Pitching 88

Pitching Infographics Social Media Employee 88

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR. But it sure beats extinction.

Media Relations 69

Media Relations Trends Media Infographics 69

Bad Pitch Blog

OCTOBER 13, 2012

Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow. We''ll be the loud ones wearing glasses and reminding everyone that we take good pitches too.'

Pitching 46

Pitching Infographics Conference International 46

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

The Stalwart Blog

FEBRUARY 5, 2016

Because the old fashioned news pitch is going by the wayside. The sphere of influence that once belonged to traditional news outlets is slowly slipping away. And as public relations professionals, this means undergoing a transition that may be rather uncomfortable for some. Here’s why:

Infographics 60

Infographics Publicity Fashion Pitching 60

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Pitch bloggers. Pitch reporters. Post on your blog. Guest posts on influencer blogs. Write web content. Digital news releases. SEO visibility.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Pitch bloggers. Pitch reporters. Post on your blog. Guest posts on influencer blogs. Write web content. Digital news releases. SEO visibility.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Pitch bloggers. Pitch reporters. Post on your blog. Guest posts on influencer blogs. Write web content. Digital news releases. SEO visibility.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

5W PR

SEPTEMBER 13, 2024

T hen, the organization can start pitching relevant stories and providing journalists with newsworthy information that aligns with their beat. Send media pitches to proactively offer story ideas to journalists. Develop valuable content, such as blog posts, articles, and infographics, to attract and engage potential guests.

Media 78

Media Hotels Reputation Crisis Management 78

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I We get pitches for potential guests who simply aren’t a fit. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Local 62