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Preparing for your next virtual interview? Check out the latest blog post from Justin Liggin for virtual mediatraining tips to help your spokesperson confidently deliver key messages! Read more.
I’ve been mediatraining executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., Your accuracy matters.
This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.
Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.
During our mediatrainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. The post What is Bridging in an Interview? Click the link to read more! appeared first on HMA Public Relations.
Creating high-quality content, such as blog posts, articles, and whitepapers that address industry challenges and offer solutions, is key. Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience.
Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of mediatraining should be putting the student in front of others who will ask them random questions. Let them answer completely.
While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Mediatraining. Inexperienced executives shouldn’t commit to a mediainterview or TV appearance without media prep.
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The most popular social media channels in Ireland YouTube : 4.02
In our mediatraining sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during mediainterviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.
This is a guest post by Brad Phillips , author of The MediaTraining Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more mediatraining tips? They Say Too Much.
Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. No matter who speaks on behalf of your organization, it’s a good idea to provide some mediatraining and practice. Identify When and How to Go Pro.
One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.
One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding.
When it comes to crisis mediatraining, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. MediaTraining, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.
Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social mediainterview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.
But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Then, I may see them subscribe to my blog and interact as a member of my community. MediaMediaTraining PR 2.0
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for mediainterviews. First, why is mediatraining so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Use media to land more media.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do.
The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.
From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.
What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? The bridging technique is one of the cornerstones of mediatraining.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. The post Protecting Healthcare Reputation with Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had mediatraining – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for.
Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….
Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Watch that and then figure out which media outlets you. It’s up to you to tweak the story so that it works wherever you send it. PR FOR ANYONE.
An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. You might have to do some mediatraining with your experts!) Each asset should have an embed code for instant use.
Want more: Read her recent PR Rock Star interview for ample reasons. I’ve talked about Natalie on this blog before–recently, in fact. And, as a result, it’s easy for me to say I’d jump at the chance to do it again. Natalie Bushaw, Life Time Fitness. Jorg Pierach, Fast Horse.
Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog? Here is a video I did to help you find the right journalists. Community Relations. Giving good content to the world. Are you sharing information?
Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. This ensures an accurate and positive representation of AI in the media landscape.
Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media.
Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. ready to speak from your power in your interview.
Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, mediatraining and more, and it seems nearly impossible to keep up, let alone make sense of it all.
They are the foundation for not only your news release, but for spokesperson interviews as well. When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. Key messages are the 2 or 3 points you want to communicate.
.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. We give them their ideal interview. PR FOR ANYONE.
They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” But it’s become part of their editorial calculations by necessity. Now back to you.
An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create a content plan.
If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a mediatraining 101 or refresher. The current climate is making coverage harder to come by than usual.
I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.
Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .
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