Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. French journalists do not talk or write about the same company every other day.

Marketing 90

Marketing Pinterest Radio Instagram 90

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 85

Local SEO Strategy How To 85

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

PR Fuel

APRIL 28, 2022

Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer. Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog.

Writing 102

Writing SEO Consumer Crisis 102

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

JUNE 3, 2020

Write a letter to the editor. Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Reach out to local synagogues, churches and mosques. Engage others, and use your voice to get the conversation started. Conduct meaningful outreach.

Local 158

Local Community Conference Writing 158

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Community Agency Local 78

Cision

JUNE 21, 2016

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

Brand 189

Brand Branding Real Estate Tourism 189

HMA Public Relations

AUGUST 5, 2024

Shenker joins us for a feature to share her passion for storytelling, writing for multi-location brands, local favorites and more in a new blog post. Happy #MediaMonday! Award-winning journalist Nancy A. Read more!

Storytelling 105

Storytelling Local Writing Blogging 105

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. By Dr. Thomas D. In conclusion.

Education 270

Education Government Policies Wikipedia 270

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 154

Infographics Travel Product Launch Video 154

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked.

Blogging 75

Blogging Print System Sports 75

PR Job Coach

MARCH 23, 2010

Locals have the advantage. If you blog, be passionate. I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. State of the PR Job Market Still in the hole. Be patient, it is a virtue. Statistics.

How To 155

How To Conference Google Analytics 155

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? But what you write is dependent on your approach and defined outcomes. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Create and Distribute Engaging Content Educational Blog Posts: Simplify complex medical topics into accessible content. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 149

Communications Employee Leadership Writing 149

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country. This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I use my blog, PR Expanded , for video book reviews. Younger professionals have so much to share with you.

Skype 150

Skype Industry Interviews Storytelling 150

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Brand 110

Brand Branding How To SEO 110

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals.

Meeting 97

Meeting Energy Local Media 97

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog.

Blogging 58

Blogging Writing Pitching Storytelling 58

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. We own that content. We have been doing that.

Corporate 60

Corporate Blogging LinkedIn Web 60