Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? PR FOR ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

MARCH 14, 2025

How can communicators pitch an LLM? In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search. The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!):

Publicity 82

Publicity Communications Journalism Google 82

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. I show that you wrote for several blogs.

Pitching 104

Pitching Social Media Newspapers Blogging 104

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 97

Pitching Twitter Social Media Agency 97

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

PRSay

APRIL 19, 2021

Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? . It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. Just like in school, gold stars are good!

Media 198

Media Newspapers Google Energy 198

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

OCTOBER 24, 2023

Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. If you pitch something to a reporter and they bite? there are so many reasons a pitch doesn’t land.

Pitching 159

Pitching Newspapers Report Local 159

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

DECEMBER 23, 2014

The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. We can understand a bit why Buffet invested in newspapers – he still reads them – and you have to admire a gentleman that can quote his old memos in his new ones without losing an ounce of cool.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s how you get the journalist to read your email pitch.

Real Estate 130

Real Estate Publicity Television Newspapers 130

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. I’m following a team as it prepares its pitch response. Newspapers and television are for old people. Here are the notes from a recent brainstorm.

Pitching 79

Pitching Agency Creativity Guidelines 79

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). They can exist online or offline.

How To 153

How To Media Nonprofit Newspapers 153

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 183

Survey Marketing B2B Study 183

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Cause my first ever job was a paper rounds, like delivering newspapers.

Pitching 62

Pitching Energy Journalism Newspapers 62

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience.

Pitching 115

Pitching Media Relations Survey Advertising 115

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 125

Media Relations Media Survey Pitching 125

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations.,

Journalism 97

Journalism Publicity Newspapers Pitching 97

Cision

MAY 18, 2017

On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Favorite a user’s tweet. Retweet a user. Add the user to a list.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Blog post research. Start meal prep for family.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.”

Writing 120

Writing Publicity Newspapers Sports 120

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Most customers hate being sold to and they would much rather hear a story than another sales pitch. TRY PROWLY FOR 7 DAYS FREE What is brand recognition? But how do you do that if you don't feel like you have a story to tell?

Branding 104

Branding Brand How To Measurement 104

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 103

Media Radio Print Newspapers 103

Waxing UnLyrical

JANUARY 24, 2012

I’ve pitched and been pitched. Did you know that newspaper jobs are disappearing at an alarming rate? He also blogs. I’ve worked both sides of the fence. I feel confident when I say there are people both professions would be better off without on either side. PR vs. Journalism: Why Rivalry Hurts Both.

Journalism 100

Journalism Newspapers Pitching Groups 100

Cision

AUGUST 17, 2016

Could it be on a news site or in the newspaper? Or is it more of something that should live on your blog? You can also send a press release to a journalist, but do so as part of a carefully-written pitch. Rather than waste your time creating a fluff press release, ask yourself: is it newsworthy? Amplification.

Newspapers 144

Newspapers Writing Strategy Pitching 144