Business Wire
JUNE 30, 2022
And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.
Business Wire
NOVEMBER 4, 2021
So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.
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Business Wire
OCTOBER 23, 2020
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic.
Sword and the Script
FEBRUARY 11, 2025
And that conjures this important question: How can communicators pitch an LLM? Below is a bit of what I heard from professionals who have been experimenting with pitching genAI. I submitted a query through Peter Shankmans new Source of Sources service and asked that very question. I havent experimented with the service in the U.S.
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?
Business Wire
NOVEMBER 27, 2023
Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?"
Business Wire
JANUARY 19, 2022
In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.
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