5W PR

JANUARY 31, 2025

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Creating Characters That Connect Strong emotional storytelling needs characters audiences can relate to and root for. Consistency matters.

Storytelling 78

Storytelling Branding Brand Sports 78

5W PR

JANUARY 15, 2025

Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization. Instead, AI acts as a powerful catalyst for innovation in PR storytelling. This granular understanding empowers PR professionals to tailor their messages with unprecedented precision.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.

Storytelling 78

Storytelling Branding Brand Transportation 78

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Credit: Giving Compass (www.givingcompass.org).

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. The post Storytelling With Data appeared first on PR Resolution — by CoverageBook.

Storytelling 156

Storytelling Data Interviews Reputation 156

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

Storytelling 156

Storytelling Brand Branding Meeting 156

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Blog Brand Stories We Love Brand Story' The United Way of Greater Portland gets it.

Branding 306

Branding Brand Storytelling Resources 306

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Google used the Hummingbird.more.

SEO 157

SEO Corporate Blogging Storytelling 157

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. What a weird year.

Storytelling 146

Storytelling Exercises Communications Publicity 146

PRSay

FEBRUARY 6, 2025

Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. But when I write for the PRSay blog, I get a little more leeway. William Zinsser was wrong. After that, comes the hard part: cutting it to three. Communicators have been following that advice since the book was published in 1976.

Writing 166

Writing Storytelling Groups Training 166

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

HMA Public Relations

DECEMBER 7, 2022

If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!

Storytelling 104

Storytelling Marketing Blogging Brand 104

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

NOVEMBER 13, 2024

As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. No one wants to read a blog post that just raves about how great a product is. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. Touch, video and storytelling. Advertising can and will continue.

Advertising 272

Advertising Advertising Storytelling Media 272

PRSay

JANUARY 13, 2025

Creative : Steal a technique from fiction writers, like storytelling or metaphor. A few years ago, Groove HQ ran an A/B test on a blog post. Quit boring your readers with XYZ Company yesterday announced that Instead, write leads that are: Concrete : Show instead of tell. You only have one chance to draw readers into your message.

Writing 157

Writing Policies Storytelling Creativity 157

ReimaginePR

DECEMBER 8, 2014

Blog Brand Storytelling' If the Rotman School wants to avoid PR incidences that will further tarnish its brand in its future, it should produce a class of executives with values that will inspire others to follow them. It should also stop beating down its dissenters; they’re the ones who will make them better.

Storytelling 323

Storytelling Training Resources Branding 323

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 148

Community Big Data Media Resources 148

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series. Recommendation: Set proper benchmarks and track against your competitors.

Branding 370

Branding Brand Media Measurement 370

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That makes Karl Connor’s Sellafield story exceptional. Karl Connor.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Prowly

MARCH 18, 2024

Now that is the secret sauce to lifting your PR campaign from simply good to terrific – digital storytelling. Sounds […] The post 9 Digital Storytelling Examples You Should Know If You Work in PR appeared first on Prowly Blog. And most of all – when they take up a challenge, fail and get back up.

Storytelling 104

Storytelling Examples Blogging Industry 104

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. This generated significant earned media coverage in both traditional outlets and parenting blogs.

Retail 78

Retail Storytelling Pinterest Product Launch 78

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

5W PR

DECEMBER 23, 2024

Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

5W PR

DECEMBER 4, 2024

Storytelling Storytelling is a powerful tool in lifestyle marketing. The post Why Lifestyle Marketing is the Key to Beauty Brands Success appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They might organize a workshop on makeup techniques or skincare routines, educating customers and building brand trust.

Brand 78

Brand Branding Marketing Storytelling 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. According to HubSpot research, businesses that blog receive 97% more links to their websites. Write blog posts that expand on your keynote themes.

Branding 78

Branding Brand LinkedIn Case Study 78

Sword and the Script

FEBRUARY 25, 2025

Consider this a blog post in the traditional web-log sense. So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. This post is merely a musing. It’s thinking out loud, as I’m often wont to do.

B2B 141

B2B Marketing Content Marketing Storytelling 141