Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222

Company Trade Shows How To Product Launch 222

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

PR in High Definition

FEBRUARY 25, 2015

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. The post The Four Ps for trade show PR success appeared first on Firefly Communications.

Trade Shows 48

Trade Shows Meeting Blogging Communications 48

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

Trade Shows 209

Trade Shows How To Conference Examples 209

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

AUGUST 31, 2017

The post PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” For instance, having a personable company blog, a presence at trade shows and active social media properties are all ways to connect with – and listen to – everyone from your peers to competitors to target customers.

Strategy 258

Strategy Trade Shows Course Case Study 258

Presspage

MARCH 25, 2025

Check out our blog >>> 6. Industry events, conferences, and trade shows are prime opportunities to connect with journalists in a way thats more personal - and more memorable. Have a media-friendly newsroom : Journalists dont have time to dig for assets. A solid newsroom makes their job easier - and makes you look professional.

Media Relations 78

Media Relations Writing How To Pitching 78

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 76

B2B Measurement Blogging Community 76

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Bad Pitch Blog

SEPTEMBER 24, 2007

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. Via Tech PR Gems IAA 2007 - Halle 2 uploaded by Jörg Dickmann tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Many blogs already have blog subscription CTAs on a right-side navigation menu, but when was the last time you changed your CTA button? Of course, you do. Update your CTA.

Blogging 79

Blogging Trade Shows SEO Pinterest 79

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. The content revolution is here.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me?”

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

SEPTEMBER 8, 2021

Don’t try to get them to click through to a blog post. Brilliant way to generate content for trade show support, by the way. It’s brands that have figured out one of the big keys to success on Twitter: Talk directly to your biggest fans and just have fun with them. Don’t try to sell them.

Twitter 149

Twitter Company Branding Brand 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events. Bylined content.

B2B 136

B2B Branding Brand Trade Shows 136

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. That can happen at a trade show, conference or networking event targeting a particular niche. Here are a few places to start your search. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. White papers – a great way to demonstrate thought capital in long form to a particular audience.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 114

Case Study B2B Study Marketing 114

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The post 5 Ways PR Can Maximize Your Next Marketing Move appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. GigaOm’s crash and burn this week really hit a nerve. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 173

Survey Media Relations Pitching Media 173

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Say yes to the virtual or in-person panel discussion or guest blog post. Leverage the content you create and distribute to inspire new opportunities.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?” Looking for tips on how to land interviews?

Writing 130

Writing How To Interviews Pitching 130

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media 106

Media Advertising Advertising Print 106

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

5W PR

JULY 1, 2024

The post Uplink Expo New York 2024 Beauty Trend Report appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The brand is also committed to sustainability by prioritizing PCR plastics along with other recyclable materials. SOURCES: [link] [link].

Trends 88

Trends Report Trade Shows Consumer 88