Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. So don’t expect to jot off a quick blog article and have it be good. Write an e-book (a great way to get email signups).

Writing 120

Writing Infographics Viral Blogging 120

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 154

Infographics Travel Product Launch Video 154

Flack's Revenge

MARCH 23, 2017

The application of this field to marketing was very nicely illustrated in this Moz blog post. Kelsey Libert writes: “Marketers can… create the tipping point needed to drive action or spread a message far and wide. .” Yea, I know, the answer is “Yes! Marketers want it all).

Real Estate 159

Real Estate Marketing Automotive Viral 159

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

Marketwired

MARCH 10, 2016

If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. Yes, content that goes the most viral often fits these demographics, but most businesses aren’t chasing viral success. Well, the numbers do sometimes lie. You have to test it.

Viral 116

Viral Banking Content Marketing Video 116

Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Anyone with a blog can call her- or himself a professional journalist but unfortunately, fewer and fewer remain.” [ Note. Infotainment.

Survey 165

Survey Data Media Ethics 165

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 144

eBook YouTube Video Social Media 144

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. She also uses the transcript to create a post for our blog with the YouTube video embedded. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Bad Pitch Blog

JANUARY 28, 2011

For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. Bad Pitch Blog Chris Brogan Content Kevin Dugan Laermer New Media Rules'

Pitching 109

Pitching Viral Writing Blogging 109

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Social Media 108

Social Media Media Facebook Viral 108

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Blogging 124

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance. If the agency has a regular blog, offer to write a post, suggesting a topic. The above add up to one overriding goal of an internship: becoming a valued asset to the company team.

Internal 160

Internal International How To Skype 160

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

5W PR

JANUARY 2, 2017

Write Headlines That Attract Your Audience. Maximize Website Copy and Blog Posts. If your next PR campaign is going to have some type of website or blog post support, such as with a landing page or a themed blog post, you’ll want to include a variety of keywords in the copy. Here’s how. Regularly Research New Keywords.

SEO 84

SEO Viral Engineering Web 84

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can upload images to supplement text in blogs, share videos on social media and include them in multimedia press releases to grab the attention of journalists.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. Better yet, that awareness led to revenue.

Leadership 108

Leadership Brand Branding How To 108

Buzzstream

NOVEMBER 21, 2024

If you haven’t already seen his digital PR newsletter, you might have seen digital PR expert Mark Rofe on this giant “ Date Mark” billboard , his viral trip to Nandos , his appearance on our podcast , or his UK Christmas Tree store. He only has a few issues at the time of writing, but the quality is top-notch. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 82

How To Marketing Viral Community 82

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements.

Company 115

Company Survey Pitching Report 115

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. So naturally, I decided to do a bit of investigating on the PR 20/20 blog to determine the agency’s perfect formula for headlines.

Writing 40

Writing Viral How To Content Marketing 40

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Infographics 120

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago.

Viral 111

Viral Community LinkedIn Blogging 111

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 94

Policies Twitter Facebook Writing 94

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Infographics 40

Buzzstream

DECEMBER 30, 2024

As I write this, the top trending weather-related news is snow in Wisconsin: Imagine I represent a large-scale home improvement chain that sells equipment like snow shovels and rock salt. Give the journalist everything they need to write a compelling story. Lets look at an example.

Pitching 62

Pitching Trends Google Data 62

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 95

Video Facebook Twitter Viral 95