ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.”

Writing 120

Writing Publicity Newspapers Sports 120

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., How do you decide on updates to the book, and how frequently do you amend the online version?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Online – websites, blogs, online media sites. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Ditto the number of PR companies that have SEO specialists on their books.

SEO 120

SEO Engineering Content Marketing Google 120

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3 Recommendations for B2B Marketing Budgets.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? by Frank Strong. Nobody wins in a knock-down, drag-out fight.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Will ChatGPT replace public relations professionals? “It

Interviews 102

Interviews Publicity Technology Social Media 102

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland, and comic books.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

MAY 9, 2017

The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. He got coverage in The Australian (Oz’s biggest national newspaper) along with a number of different news outlets. I am now a Follower of your blog. Why not book me for a speaking gig ?

Publicity 90

Publicity How To Course Facebook 90

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. PRWeek’s Keith O''Brien turned a post from his blog into a PR Week feature story.do your key reporters blog? Search “reporter’s name” + blog on Google to find out. For us, it’s like a pet rock.

Report 40

Report Pitching Google LinkedIn 40

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Think of your media list as a living, breathing address book in the 21st century. What about blogs? Newspapers? For example, a blog post may not have a name on it if it’s written by a staff member.

Media 52

Media Newspapers Pitching Blogging 52

PR Fuel

JULY 10, 2018

Failing to Research – For most harried PR pros, the heat is on to place news stories and obtain media bookings. Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. then it’s not news.

Local 40

Local Newspapers Writing Pitching 40

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

FEBRUARY 6, 2020

He’s authored more than two dozen books, keynoted several top events, and has a popular weekly newsletter. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Wall ( @johnjwall ) is a partner at Trust Insights and advisor at EventHero.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 20 Easy Ways to Generate New Blog Topics. 5 Tips for the Perfect Elevator Pitch. One of the most tried and true press release formats is the list. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me.

How To 57

How To Instagram Social Media LinkedIn 57

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. That is what I have tried to do with this blog (and Twitter). certain members of the media) seem to assume it is just about pitch spam and hype.

Education 120

Education Advertising Advertising Newspapers 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

OCTOBER 23, 2006

The Bad Pitch Blog calls this condition Steamroller PR. Phone rings, I pick it up and say my name, a young girl asks for a BEAT reporter who left here for another newspaper earlier this year. She pitches me anyway, without asking who I am or what I do, on U2''s Bono''s TV ad campaign against AIDS. She keeps pitching.

Pitching 40

Pitching Newspapers Report Media Relations 40

Stephen Waddington

SEPTEMBER 29, 2021

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month. Why are public relations degrees so poorly regarded by practice? It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Thread contributed content into blog posts. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48