Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

5W PR

APRIL 2, 2025

This could include: Tutorial videos explaining how to use your platform Behind-the-scenes looks at security features Tips for better money management Q&A sessions addressing common financial questions Give influencers creative freedom within defined parameters. The campaign generated: 4.2 million impressions 8.7%

Marketing 78

Marketing Financial Case Study Education 78

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Crisis Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Develop a company blog that showcases your expertise and provides real value to readers. Share original research, industry analysis, and customer success stories that journalists can reference.

Strategy 78

Strategy Case Study Pitching Measurement 78

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. As a reader, you are always attracted to a hook in a case study.

Case Study 57

Case Study Study Marketing Financial 57

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Case studies and success stories Showcase success stories through compelling case studies. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Deirdre Breakenridge

OCTOBER 30, 2017

I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. To provide a quick case study, I updated my Twitter location from being a set of area codes for cities I’ve lived in to simply being “Washington, D.C.” If you see a blog post by someone that fits with your message, tweet it out!

Branding 229

Branding Brand Pinterest Instagram 229

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

PR Job Coach

MARCH 21, 2013

Blog: Try your hand at blogging about Wine PR. The key here is to be prepared to have a regular schedule of blog posts. The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics.

Branding 169

Branding Brand Pinterest Insurance 169

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Cision

SEPTEMBER 14, 2015

At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education. Nothing showcases the power of your product or service better than statistics coupled with actual case studies from your existing clients.

Data 120

Data Case Study Storytelling Conference 120

Cision

NOVEMBER 16, 2016

If you wait until the last minute to decide which products you’re going to mark down for the holiday shopping season, it will be challenging to also brainstorm topics you want to cover on your blog and social media. Blog: Tips for surviving Black Friday shopping. As with anything, planning in advance makes your work easier.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. . Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything. .’

Digital PR 246

Digital PR Reputation Employee Social Media 246

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Talk to Us !

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Buzzstream

JANUARY 16, 2025

Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Communications Conversations

JULY 24, 2019

Then, I thought–hey, maybe I should blog about this experience! 2 – Real-life case studies. Every Wednesday is going to be Case Study Day. I’m going to being 1-3 case studies from the previous week into the classroom and we’re going to discuss them. Great idea, Arik!

Case Study 120

Case Study Communications Study Meeting 120

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative.

Case Study 110

Case Study Marketing Study Content Marketing 110

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Blog post research. hotel stays) in the city. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

NOVEMBER 10, 2020

One of the recommendations the report offers is to “build a controlled space for creativity.” Account managers with a quota for renewals don’t want to spend their influence on a case study, quote or survey for marketing. Surveys are important and case studies to provide valuable interaction with customers.

B2B 175

B2B Marketing Survey Case Study 175

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Cision

NOVEMBER 11, 2015

If your blog is stocked with useful content, your social media channels are engaging, your spokespeople are pumping out thought leadership to demonstrate your expertise, and your online newsroom is up to date, it’s highly probable that PR will affect those doing their due diligence. Images: Tweetspeak Poetry ( Creative Commons ).

Case Study 120

Case Study Leadership Social Media Engineering 120

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Branding Brand 186

Steve Barrett on PR

JUNE 22, 2021

The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.

Case Study 84

Case Study Creativity Study Trends 84

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. This personality has a point.

B2B 143

B2B Trends Video Course 143

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 109

Writing Case Study Study Insurance 109