5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Create tutorials, webinars, and blog posts to help customers learn how to use the product effectively.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Integrate basic SEO tactics for your website, blog and social media. My book page is up on Amazon for pre-sales, with a publication date of January 27th.

Reputation 100

Reputation Digital PR Case Study SEO 100

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. Read their bio, blog post, or social posts.

How To 123

How To Travel Digital PR Google 123

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Sword and the Script

FEBRUARY 23, 2021

There are several important changes he conveys in his presentation about which PR professionals should be aware. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He provides several case studies illustrating this including Forbes. Did you know?

SEO 140

SEO Engineering Google Study 140

The Proactive Report

JANUARY 21, 2017

Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Be a fangirl.

How To 100

How To Media Case Study Resources 100

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Get the Digital PR Tips newsletter every Monday.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Buzzstream

SEPTEMBER 30, 2021

Let’s be honest, there’s also a huge difference between a content idea that could make a great blog post and one that can actually go off to secure links and drive traffic, rankings and revenue. . It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Examples 62

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Create video tutorials. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Next, I’m picking through older blog posts and tweets to collect short quotes or tips to use in individual images for social media.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. I’d even started a running blog to practice. These authors were blogging all the latest information. Digital PR.

Digg 104

Digg SEO System Reddit 104

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Stacey MacNaught @ MacNaught Digital.

Software 151

Software How To SEO System 151

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. ” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. For more Digital PR Tips s ubscribe here.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Can you lay out the methodology for your study?

Study 125

Study Writing Data Case Study 125

ZudePR

MAY 20, 2015

Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow. David Sawyer is the award-winning director and owner of Glasgow PR company Zude PR.

eBook 60

eBook Tools How To Case Study 60

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

MARCH 26, 2025

As many people were, by the way, I wasn’t the only one doing this, but there was a lot of people were doing this was building out private blog networks. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. And I said it in the blog posts.

Brand 62

Brand Branding SEO Data 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So their existing blog can be a great place to start. Alice: Yeah.

Strategy 62

Strategy SEO Banking Pitching 62

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

APRIL 17, 2017

Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking. • Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. Role responsibilities. • Stay on top of core media features tracking.

Agency 48

Agency Crisis Management Fashion Social Media 48

Doctor Spin

FEBRUARY 22, 2024

A Case Study. Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” Please support my PR blog by sharing it with other communication professionals.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Advertising 49

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Please support my blog by sharing it with other PR- and communication professionals.

System 52

System Employee Meeting Internal 52

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

NOVEMBER 10, 2020

Include expert commentary and case studies. I was recognised for changing our team’s outreach strategy as I spotted this and now always encourage Digital PRs to acquire expert or client commentary for each campaign – and sometimes down to the individual angles – as this is a massive help to journalists. .

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

APRIL 13, 2025

68% 68% prioritize links to blog posts, but only just 41% focus on product pages. This aligns with our State of Digital PR report , where measuring impact was the most challenging aspect. 5 Regarding pages to prioritize in link building campaigns, blog posts are most common (68%), followed by homepage (44%).

Report 62

Report Trends SEO Measurement 62

Buzzstream

JANUARY 22, 2025

Actionable Takeaways Based on our chat, here are some actionable takeaways for PRs. Prioritize Authority and Relevance Always evaluate potential guest blogging sites for authority and relevance to your niche. Do you think you need a blog to do guest posts and niche edits? I definitely think you need a blog. Yeah, exactly.

Engineering 62

Engineering How To SEO Google 62