Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

APRIL 2, 2025

Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance. Case Study: Acorns’ Micro-Influencer Strategy Investment app Acorns found success by partnering with finance-focused micro-influencers who had between 10,000-50,000 followers. The campaign generated: 4.2

Marketing 78

Marketing Financial Case Study Education 78

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. What’s measurable? And in 2011, there were seven blog posts on the campaign that had been tracked. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. That’s a lot ! The results.

Case Study 105

Case Study Internal International Study 105

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. These stories can be shared through blog posts, press releases, and social media.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Develop a company blog that showcases your expertise and provides real value to readers. Build relationships before you need them, create compelling content worth covering, and measure what matters.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

SEPTEMBER 26, 2014

They’re not slapped together like some make-shift blog. For example, this 88 Acres post that really effectively launched Microsoft Stories is really 8 different posts in one–a chapter-based blog post, if you will. Then, look more closely at the posts. Notice how they’re produced. And, it’s all about the story.

Storytelling 165

Storytelling Web Case Study Brand 165

5W PR

MARCH 28, 2025

Key principles for media management include: Respond quickly with verified facts Maintain consistent messaging across all channels Provide regular updates, even when there’s limited new information Document all media interactions and responses The 2022 Plaid data breach offers an instructive case study.

Financial 78

Financial Technology Leadership Reputation 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Measuring PR Impact Clear metrics help quantify PR success. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

MARCH 2, 2025

Industry case studies offer concrete proof points of an organization’s capabilities and insights. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers.

Leadership 78

Leadership Technology Policies Case Study 78

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. Track mentions in blogs, forums, print, and broadcast media.

Brand 104

Brand Branding How To Measurement 104

5W PR

APRIL 10, 2025

The post PR and Export Controls in Defense Technology: A Guide to Compliance Communication appeared first on Public Relations Blog | 5W PR Agency | PR Firm. A 2022 report by Deloitte found that companies with comprehensive compliance training programs had 65% fewer export violations than those without structured education efforts.

Technology 78

Technology Communications Training Education 78

5W PR

MARCH 8, 2025

According to HubSpot research, businesses that blog receive 97% more links to their websites. Write blog posts that expand on your keynote themes. Create case studies detailing successful events and measurable audience impact. Develop a content strategy aligned with your speaking topics.

Brand 78

Brand Branding LinkedIn Case Study 78

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. Measuring PR Impact Effective tech PR for defense technology requires consistent measurement and refinement.

Government 60

Government Technology Case Study Leadership 60

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It helps with user-generated content (UGC) as advocates create photos, videos, reviews, or blog posts that support PR campaigns.

Brand 104

Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. How did you measure success for an event like this? Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Onclusive

MARCH 8, 2018

Our old goal was to measure PR, but that is shifting to the need to drive business impact. He highlighted that to drive business impact, we need to use AI to identify business indicators and funnel acceleration to truly measure how our efforts are impacting the bottom line. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention.

Media Relations 132

Media Relations Media Case Study Storytelling 132

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Content Marketing Marketing Measurement 90

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 65

Measurement Social Media Twitter Tourism 65