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The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. MediaTraining.
Content Marketing Creating high-quality content, such as blog posts, whitepapers, and casestudies, positions companies as thought leaders. Public Relations Campaigns Targeted PR campaigns generate media coverage. MediaTraining Providing mediatraining to key personnel ensures preparedness for handling media inquiries.
Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. MediaTraining.
While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and casestudies. Mediatraining. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.
Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.
Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog? Here is a video I did to help you find the right journalists. Community Relations. Giving good content to the world. Are you sharing information?
Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and casestudy materials. Creating company-wide messaging and response for how the pandemic impacts the business. .
On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. So I want to invite you to head over to my blog at. This week, I want to give you some PR campaign examples.
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people on social media.
It could be through building up the website, through new content like blogs or a bit of a makeover. It could be a chance to strengthen customer relationships, leading to casestudies that could in turn find their way onto the site or even as hooks for press interviews later down the line.
For instance, if results are focused on media coverage, with high numbers secured by the time late July rolls around, some pressure will be taken off. By getting ahead of the results, the summer slowdown can be used as a time for more public relations and marketing planning for the rest of the year.
Content created includes press releases, blog posts, whitepapers, casestudies, and other materials that can be shared through various channels. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.
Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.
Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.
There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. PR FOR ANYONE.
Watch that and then figure out which media outlets you. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. should be pitching to and put your various stories (i.e. PR FOR ANYONE.
You’ve got two weeks until August so pitch away… There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.
I’ve been covering PR myths for weeks and if you missed the last myth on PR is only for Celebrities, check it out here: And if you want to watch the other, you can check out the videos on YouTube HERE or read the posts on my blog HERE You’ll see why PR doesn’t get you sales but what does, whether or not size matters, and why PR doesn’t (..)
Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog.
Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity!
And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. What do they need to know that you know about your industry and pitch that. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.
There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.
.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. PR FOR ANYONE. Anyone can get publicity!
A round of mediatraining and/or general messaging can help with this. But even if you''re pitching your client''s casestudy you may only get a single mention. Similarly, if you''re doing a joint story with a partner company about a client casestudy? Beginning, Middle or End?
Deepen relationships with media and influencers that favor competitors. Conduct extensive and ongoing mediatraining to polish spokespeople and increase opportunities for coverage and speaking. Publish at least one results-heavy customer casestudy per quarter. Relaunch and revive the brand and website.
Using a Survey for New Business – A CaseStudy. mediatraining and communications strategy). The Communications Director from Indiana University took a keen interest in what I’m doing with the study and data. I also have in mind to incorporate my MediaTraining for Academics curriculum (e.g.,
In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Mediatraining. Owned media/messaging. Media relations. Emily Mong.
Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. You won’t get covered if you don’t start. PR FOR ANYONE.
But yeah, certainly when I do mediatraining per space, people sometimes they’re like, oh wow, a real journalist. There are like various elements of the story that we need, so we might need independent experts to comment, might need a casestudy. They have to speak to them. I’m like, I am also a person.
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?
In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year.
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