Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 81

Community Social Media Facebook Twitter 81

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

JUNE 29, 2011

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. I’ve been using this for a couple of weeks now, and really like it, and their customer service team is very responsive (whether you ping them on Facebook or Twitter).

Community 99

Community Tools Facebook Twitter 99

5W PR

JANUARY 18, 2025

Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. Rebuilding trust takes time and effort.

Crisis 78

Crisis Branding Brand How To 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Customers appreciate honesty, and businesses that are upfront about their mistakes are more likely to rebuild credibility. Engaging Directly with Customers Direct engagement with customers can help rebuild relationships.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. Have an awesome weekend!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Chat bots replace many parts of customer service. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. I bet you’d find the time now.

Customer Service 150

Customer Service Meeting Community Conference 150

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites.

Publicity 119

Publicity Customer Service Community International 119

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. Blog Posts. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST). You can also post your questions here for the community. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Waxing UnLyrical

MARCH 4, 2011

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’m not one to get overly excited by blog comment systems, but this one has me blown away. Their customer service is great. They truly believe in community. Short version.

System 71

System Blogging Community Facebook 71

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 105

Customer Service Travel Facebook Web 105

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 179

Media Relations Media Print Software 179

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Chapman to blog about the Great Klout Plunge of 2011.

Community 53

Community Measurement System Customer Service 53

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. The post Can Baby Brands Build Loyal Customers?

Branding 88

Branding Brand Customer Service Guidelines 88

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Blog Valentines That Make Business Sense. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Valentine’s Day!

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Branding 195

Branding Brand How To Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

JUNE 5, 2017

It’s a form of community management that drives almost seven times the engagement of branded content. #9 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

AUGUST 2, 2016

Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Consider implementing sponsored content, social ads, custom display ads or even guest posting on an industry thought leader’s blog. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Critical Mention

MARCH 15, 2019

While many of us are recipients of SMS marketing for promotions and discount codes, a great way to connect with your customers is to include your social media links in your texts. Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). Client services (36%). Community building (27%). AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. The stock price bounced back in short order.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

ReimaginePR

JULY 11, 2015

Please excuse the formatting and other errors in this blog. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. It is your shared values that will help you build and best serve your community.

Storytelling 120

Storytelling Community Customer Service Corporate 120

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Branding 100

Branding Brand Community Wikipedia 100

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Branding Brand Customer Service 120

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. A lot has previously been written, both pro and con, about customer service and the increased use of AI and chatbots. CRM Is Still Important.

Branding 88

Branding Brand Customer Service Consumer 88

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Oh, one other thing: my blog = my sandbox. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

5W PR

MARCH 8, 2024

Living the brand values Highlight the brand’s core values and how they resonate with what matters to the customers during tough times. Showcase a commitment to social responsibility and community support. Deliver reliable products and services that consumers can depend on, especially when they need them most.

Consumer 78

Consumer How To Customer Service Policies 78

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. There is a particular one that seems everywhere in PR-related communities, whom I avoid as much as possible, and a tribe of trolls that congregate on less moderated blogs and groups, but I’ve been largely successful at remaining under the troll radar. Community Managers.

Social Media 100

Social Media Groups Community Construction 100

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100