Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 115

B2B Consumer Marketing Survey 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Typically, a 1000-word blog post per week is effective, with scheduling of downloadable e-books and newsletters slotted quarterly to keep pipeline varied and full.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 78

Blogging Twitter Creativity Facebook 78

Waxing UnLyrical

JULY 31, 2013

Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

eBook 92

eBook Enterprise Case Study Web 92

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Content Marketing Marketing Measurement 90

Doctor Spin

JANUARY 31, 2025

Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog.

Social Media 52

Social Media Media Course Blogging 52

ZudePR

MAY 22, 2015

A gratitude blog post if you will. But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. Zude PR , that is. Giving something back.

eBook 113

eBook Crisis Management Small Business Training 113

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Content tailored to individual preferences is rising.

Media 78

Media YouTube Transportation eBook 78

Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. For years, as she grew her business, Kami published three blogs per week (or more!)

How To 97

How To Social Media Community eBook 97

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running.

Tools 78

Tools eBook Print System 78

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros. Clutter is the top challenge facing communicators.

B2B 144

B2B Marketing Survey Software 144

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Social Media 75

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Blog interviews or contributions. eBook quotes and contributions. Her past experience in public relations, blogging and sales allow her to bring unique ideas and insights to her clients’ campaigns. Event panel.

Measurement 98

Measurement eBook Social Media Survey 98

Solo PR Pro

MARCH 22, 2022

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). So we’d be remiss if we didn’t mention that Premium members have access to dozens of ebooks and community resources that help you zero in on exactly what you should be charging!

Resources 87

Resources eBook Crisis Writing 87

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. 3) Reports, ebooks and white papers. This relations part of public relations.

B2B 80

B2B Media eBook Interviews 80

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. There are several different types of marketing campaigns that can benefit from a landing page, including: Ebooks or whitepapers. Community membership.

eBook 69

eBook Tools B2B Examples 69

ReimaginePR

OCTOBER 10, 2016

This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. SEO Benefits. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Focus on building a community. 6 Keys to Content Marketing for Big Brands. Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Read Jim’s insights and my response on Paul Sutton’s PR blog. Download our ebook PRetrospective now. Watch the recording now.

Tools 137

Tools Publicity SEO Measurement 137

Solo PR Pro

SEPTEMBER 16, 2014

When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion. We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting. Heather blogs at prTini.

Skype 77

Skype Transportation Twitter eBook 77

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Stuart Bruce

OCTOBER 1, 2015

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. The 30 chapters will be published individually over the next few weeks, so I’ll post a copy on my blog when my chapter is released.

Strategy 60

Strategy How To Print eBook 60

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.

Marketing 69

Marketing eBook Resources Tools 69

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Why is it important? Get creative.

Strategy 76

Strategy eBook Fashion Consumer 76

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 49

Google Hotels eBook Fashion 49

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

JUNE 7, 2023

5 It’s worth noting that the concept of Dunbar’s Number has also been a topic of debate and scrutiny within the scientific community. Learn more: 150—Dunbar’s Number Subscribe and get a free ebook on how to get better PR ideas ! Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia eBook Groups Journalism 52

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Which Persona Type Is Best?

How To 52

How To eBook Corporate Groups 52