5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Brand 78

Brand Branding Media Journalism 78

5W PR

DECEMBER 30, 2024

UGC encourages interaction and fosters a sense of community among travelers. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. Engage with the Community Show appreciation for user-generated content by responding to comments and messages promptly.

Travel 78

Travel Marketing Privacy Community 78

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Respond promptly to comments and messages to build a strong online community. Create and manage the business listings on Google My Business, Yelp, and other local directories. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Waxing UnLyrical

JULY 18, 2014

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like.

Blogging 99

Blogging Writing LinkedIn Google 99

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Share your favorite place in the community. Welcome a new business in the community. But coming up with the content can be grueling and actually quite stressful. Post a #TBT.

Real Estate 227

Real Estate How To Infographics Video 227

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Digital content like customer reviews, blog posts, or social updates can help tell a story about professional expertise or insights. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. The best way to do this is to maintain a blog.

Reputation 185

Reputation SEO Web Community 185

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Google Doc with live notes [link].

Crisis 271

Crisis Brand Branding How To 271

Melissa Agnes

SEPTEMBER 14, 2014

This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Check out our Crisis Intelligence Blog. Check out Chris Syme’s blog. Add her to your circles on Google Plus. The importance of blind spot risk analyses. Follow Chris on Twitter: @cksyme.

Social Media 249

Social Media Crisis Media Pinterest 249

5W PR

FEBRUARY 15, 2025

” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive. Is it so good they can’t help but share it with their communities? Paid Media. Shared Media.

Measurement 200

Measurement Analytics Google Data 200

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Start off by choosing a keyword.

Media 199

Media Newspapers Google Energy 199

Deirdre Breakenridge

APRIL 30, 2018

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries.

Marketing 184

Marketing Nonprofit Community Mobile 184

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The benefit of a paid search campaign is that people using Google are pre-qualified. Create your ad.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Community Relations. Do you have a blog? That is where they do their research so build your online PR muscle and make sure when people Google you, you check out. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

JANUARY 31, 2025

Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance. Remember that the most powerful stories often come from your own customers and community – look for opportunities to amplify these authentic voices.

Storytelling 78

Storytelling Brand Branding Sports 78

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 77

B2B Measurement Blogging Community 77

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Most shopping trips today start with Google. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Contently - Strategy

SEPTEMBER 10, 2024

But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community? Social listening tools like Hootsuite and Brandwatch and trend reports from Google Trends can easily cut down the time spent researching social trends.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

JANUARY 4, 2025

Additionally, utilizing social media platforms like Twitter, Instagram, TikTok, and Discord allows companies to engage with their audience, share updates, and build a community around the game. The post Leveling Up: How Indie Game Studios Can Maximize Marketing ROI appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Instagram Advertising Advertising 78

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration.

Media Relations 179

Media Relations Media Print Software 179

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. A follow-up blog post by PR 2.0 Is PR Right for me?”

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

OCTOBER 30, 2015

For example, LinkedIn limits personal profiles from seeing anything but long-form blog posts in their accounts, whereas Google+ allows businesses to start a conversation like any personal profile user. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. If 20 years ago, you had to learn by doing or have someone more experienced teach you, now you can Google everything. Read everything you can from them and comment on their blogs and social media posts. Read and comment on their blogs.

Leadership 150

Leadership Social Media Community Interviews 150

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Type “inurl” or “allintext” queries in Google. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention.

Strategy 108

Strategy Twitter Pitching Community 108

Shift Communications

MARCH 19, 2015

SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Prohibition

JANUARY 21, 2025

From Metas decision to keep community notes off paid ads to Instagrams new tool for testing content with fresh audiences, theres plenty to unpack. The removal of fact checkers and introduction of community notes has caused some concern, however is likely not going to change anything from an advertising perspective. Comment Follower.

Community 62

Community Tools Strategy LinkedIn 62

Shift Communications

NOVEMBER 21, 2014

In an incendiary blog post, Forrester falsely claimed that “ Facebook has finally killed organic reach ,” in an effort to gain publicity for its report. Having a fine-tuned analytics backend (such as Google Analytics or Omniture) baked into your site is a first step to understanding where they’re coming from.

Facebook 167

Facebook Real Estate Analytics Report 167

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Consumers find their own media via Google and social media newsfeeds. This is my motivation for blogging but it doesn’t suit everyone. Community management. Media change.

Publicity 119

Publicity Customer Service Community Internal 119