ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Engage with your community and build relationships.

B2B 191

B2B Social Media Radio Fashion 191

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! ” This view, strongly disputed by the medical community, caused an uproar. How is it done?

Radio 120

Radio Interviews Print Travel 120

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

PRSay

DECEMBER 15, 2017

Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved. Promote your expertise. Click here to learn more.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 77

B2B Measurement Blogging Community 77

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

FEBRUARY 26, 2019

A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. There have been countless times when I’ve taken a pitch that was ignored by the media , turned it into a blog post, and wound up with a mention in the media anyway.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

APRIL 21, 2015

Make all your blog content easily sharable with social sharing tools. While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Track who’s talking about your brand on social media and blogs, and be quick to respond.

Marketing 120

Marketing How To Employee Advertising 120

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Cision

APRIL 22, 2015

4) To survive the future, we must go back to what has worked in the past: caring and community. Get Pat Flynn’s past, present and future principles of building strong communities here. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Click here to tweet this! ). You have to earn it.

Media 120

Media Storytelling Content Marketing Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. The most fundamental utility of social media for B2B companies is amplification of other communications.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Typically, a 1000-word blog post per week is effective, with scheduling of downloadable e-books and newsletters slotted quarterly to keep pipeline varied and full.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Owned content. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Cision

OCTOBER 1, 2015

It’s a little trickier than it was in high school; these people have their readers and communities to think of. View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). But getting your message out there is possible. Build your list.

Media 120

Media Pitching System Google 120

PR Job Coach

NOVEMBER 27, 2009

Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Consider writing a blog about what is your passion. Look up books and white papers about the field. Develop a charitable outlook on life. Start reading about the industry. Learn the tools.

Training 108

Training Publicity Insurance Insurance 108

Cision

NOVEMBER 3, 2015

Focus on the social networks where your fans already are and start building your community there. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Engage on social media. You know your audience is already on social media, so why not reach them there?

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Marketing attribution for earned media.

Technology 173

Technology Publicity Software Pitching 173

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” For example a New York Times article will probably generate more interest than a blog post, all things being equal. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Film 81

Film Community YouTube Video 81

Sword and the Script

AUGUST 15, 2023

Or just reply to this message if you are a subscriber and receiving blog posts by email. Observation: These steps reinforce what B2B marketing and sales organizations should already know. I’d be glad to speak with you about your needs. Here are some useful links: about , services and contact.

B2B 144

B2B Study Survey Software 144

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. B2B communities The B2B tech world isn’t a one-man show anymore. Online communities are thriving, fostering collaboration and the exchange of knowledge. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

Sword and the Script

APRIL 4, 2017

Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. How to Generate Media Referenceable B2B Customers with a Blog. According to the survey, the top five content types are as follows: White papers: 52%. Blog post: 44%. What gets credit for a sale?

B2B 70

B2B Study Marketing Survey 70

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Let’s say you originally ran a blog and had a social media presence to complement it. Facebook today hosts more video views than YouTube does. Teens relish the transient videos and images they can share via Snapchat. Yes, partially.

Social Media 120

Social Media Media Airlines Video 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot.

Tools 120

Tools How To SEO Writing 120

Cision

MAY 29, 2015

Click here for a free white paper that will show you how to measure PR! This article was written by Leta Soza, the PR Engineer at AirPR where she specializes in PR strategy, content marketing, community cultivation and analytics. Intimidated by out-of-control data? Combinatorics. Don’t freak out. LetaSoza.

Engineering 120

Engineering Measurement Analytics Sports 120

5W PR

JUNE 3, 2024

Content creation Crafting engaging content, such as industry articles, expert commentary, or white papers that demonstrate expertise and address the pain points of the target audience. Social media engagement Harnessing social media platforms to enhance PR efforts, interact with industry communities, and foster brand loyalty.

SEO 78

SEO B2B Engineering Leadership 78

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier].

Viral 100

Viral Social Media Guidelines Groups 100

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. j4V1meSZ4B.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Industry participation Get actively involved with the B2B tech community. Attend industry events, engage in online forums, and sponsor applicable events.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. 3) Reports, ebooks and white papers.

B2B 82

B2B Media eBook Interviews 82

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts.

Publicity 87

Publicity Case Study Infographics Energy 87