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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Best of luck in 2019!

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59
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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 122
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What Is Google Perspectives and How Will It Impact Content Strategy?

Contently - Strategy

So far, over the last year, we’ve gotten a better idea of how the company’s heavy investments in artificial intelligence (AI) will redefine the nature of search. These changes are forcing marketers to reconsider how we optimize and create content. What does all this mean for marketers and their SEO strategies?

Google 52
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How to Research Industry Trends Hassle-Free

Shift Communications

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

Trends 142
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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.