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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. Here’s to putting the knowledge to good and constructive use!

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BIM-used copyright: Dealing with emerging technologies in construction

Practical Law Construction

We have explored various topics as part of our intellectual property in construction series. In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted.

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#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

Deirdre Breakenridge

My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I frequent other people’s Twitter chats as a guest.

Education 224
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Procuring tech for construction

Practical Law Construction

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

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Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195
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A roadmap to impactful collaboration with your PR agency

Onclusive

Using technology for PR measurement, reporting and strategic planning. AI-powered technology tools like Onclusive can help unify your communications and PR measurement, data and reporting across teams, regions and external consultancies.

Agency 51
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How CEOs Should Use Data In A PR Crisis

Onclusive

Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.” Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. Source: AirPR Software.

Crisis 191