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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time. Ahhh, the new year.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. This is where PR excels. Showing a brand’s humanity.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! Sites like Unbottled started just like every other blog or news site–with 0 visitors. Who wants to get their news from a wireless service provider? But you what? I refuse to believe that.

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Did Apple Make a Debundling Blunder?

Mindful Marketing

The iPhone 12 packs many impressive features including an A14 bionic chip, an edge-to-edge OLED display, a ceramic shield, and night mode, but consumers won’t find in the box two items they’ve come to expect with any iPhone: EarPods and a charging adapter. ” ​ Subscribe to Mindful Matters blog.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

If your idea is good enough, consumers will pay in advance (but you have to give them a deal). Christopher regularly contributes to the Promo & Marketing Wall blog. In a matter of months, Kickstarter has revolutionized the way that entrepreneurs big and small raise capital. Show your face in the video. Dress nicely and smile.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.