ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print.

Advertising 235

Advertising Advertising Brand Branding 235

Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? For that, you’ll need some well-rendered travel content examples. A well-designed piece of branded print media is even more rare.

Travel 91

Travel Content Marketing Examples Airlines 91

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

Sword and the Script

OCTOBER 15, 2020

Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. And the six tips? If you do read it, please do let me know what you think. Give our services a try.

Content Marketing 99

Content Marketing Marketing Print Software 99

Melissa Agnes

JULY 2, 2014

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

Reputation 250

Reputation Print Customer Service Creativity 250

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. The difference between brand journalism and content marketing isn’t to be found in outputs. The first begins with a marketer’s mindset.

Journalism 120

Journalism Brand Branding Content Marketing 120

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Espresso Book Machine. Think Local.

Print 120

Print How To Local Customer Service 120

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. All this blog-reading has not gone unremarked. Until… Last Night a Blog Post Changed My Life. Thousands of them.

Blogging 75

Blogging Print System Sports 75

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. In today’s marketplace, that could also mean a similar unpaid promotion on a podcast, blog or website.

Media 103

Media Print Advertising Advertising 103

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 106

Leadership Brand Branding How To 106

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 115

Case Study B2B Study Marketing 115

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 14, 2016

I don’t mean to say that as a bad thing, for example Google Alerts might return a Mashable link to a keyword search and a Talkwalker Alert might return a blog post. It’s not surprising that you can mine a lot of content ideas by setting up a few “recipes.” Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. You can also use press releases to create an omnichannel marketing strategy. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

5W PR

SEPTEMBER 3, 2024

Don’t underestimate the power of organic content either. Content marketing Create valuable, shareable content that resonates with the audience. Print media Although print readership is declining, niche publications can still be effective for specific target audiences.

Brand 78

Brand Branding Media Print 78

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Amplify the content. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations. Content marketing and media relations need each other.

Survey 114

Survey Industry Leadership Study 114

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67