Deirdre Breakenridge

FEBRUARY 25, 2016

The following article originally appeared on the AirPR blog. . Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. Ahhh, the new year. BTW that word is so last year.

Wireless 150

Wireless Analytics Data Advertising 150

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

Brand 185

Brand Branding Marketing Wireless 185

Communications Conversations

NOVEMBER 12, 2014

Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! Sites like Unbottled started just like every other blog or news site–with 0 visitors. Who wants to get their news from a wireless service provider? But you what? Disagree with me?

Journalism 140

Journalism Company Brand Branding 140

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MARCH 20, 2018

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. They’re having experiences.

Industry 71

Industry Marketing Enterprise Mobile 71

Waxing UnLyrical

SEPTEMBER 27, 2010

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way.

Wireless 79

Wireless Twitter Writing Measurement 79

ZudePR

JULY 27, 2016

From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. You know, when people passed the time of day with each other, smiled, said hello, and stopped for a chat. Click to Tweet.

Google 60

Google Wireless Digital PR Meeting 60