ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” Content distribution channels can be divided into owned channels (website/blog, email newsletters, social media, etc.),

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 78

Blogging Twitter Creativity Facebook 78

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? ” – Henry Ford. ” – Steve Jobs.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

FEBRUARY 3, 2018

3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. It’s alwo the reason why I’m prone to say PR people are the best-kept secret in content marketing. There is a deluge of content.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Doctor Spin

JANUARY 31, 2025

Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Demonstrate creativity and usefulness. Demonstrate creativity and usefulness. Use social media to express yourself creatively and strive to add value to others.

Social Media 52

Social Media Media Course Blogging 52

PR 20/20

NOVEMBER 18, 2022

CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? So, for example, if my goal were to share another wildly helpful Ready North blog post, I'd ask you to click here. Be sure to include them in the following: Blogs. Online ads.

Marketing 80

Marketing eBook Creativity Social Media 80

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

PR 20/20

FEBRUARY 20, 2023

Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. The average blog post was 1,376 words in 2022. The average blog post was 1,376 words in length this year. Annual spending on PR software grew 14.7% to approximately $5.5

B2B 144

B2B Marketing Survey Software 144

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 80

B2B Media eBook Interviews 80

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. As an example you can also subscribe to my free Future of PR magazine where I distribute the best articles and blog posts on modernised PR, along with content published on my own blog and other PR and business titles.

Tools 60

Tools eBook SEO Blogging 60

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. See where we’re going with this?

eBook 52

eBook Video YouTube Infographics 52

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 73

Writing eBook Case Study System 73

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. Creative body copy that explains what the offering is. First, what is a landing page? These elements include: An attention-grabbing headline. Event registration.

eBook 69

eBook Tools B2B Examples 69

Contently - Strategy

OCTOBER 4, 2023

There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. We make sure that if we’re doing a webinar, we want the topic to be something that will lend itself to an eBook for the following quarter.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. That’s why you need to do more than just blogging. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. What does it include? White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 137

Tools Publicity SEO Measurement 137

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Drive creative solutions.

Strategy 52

Strategy eBook Journalism Resources 52

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. This means the burden of creating more content, at least in part, could be solved with a little creative effort. Most B2B marketing organizations don’t do this enough.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". Get creative. Today’s consumer receives their news and content from a multitude of sources including social media, blogs and podcasts. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.

Strategy 76

Strategy eBook Fashion Consumer 76

PR 20/20

JULY 11, 2017

As a simple example, take into account the amount of time it takes to produce a blog post. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. For example, picture you just finalized an ebook. This is where maximum content distribution comes into play. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. Please support my PR blog by sharing it with other communication professionals. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 49

Google Hotels eBook Fashion 49

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we call this: Investor Relations (IR) ( blog posts ) Not all online traffic is paid for by ads.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60