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Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. The internet’s impact on risk and crisis management. The secrets to crisismediatraining.
Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But, are they a crisis? How to avoid a public relations crisis. Everyone is using social media for marketing today. For more on crisis simulations and trainings, click here.
The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. MediaTraining.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Aligning on messaging Don’t gamble with your credibility.
Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. MediaTraining.
Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Public Relations Campaigns Targeted PR campaigns generate media coverage. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.
Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisismediatraining, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The real-time news cycle and how it impacts in a crisis.
Creating high-quality content, such as blog posts, articles, and whitepapers that address industry challenges and offer solutions, is key. Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage.
Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.
Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. The internet’s impact on risk and crisis management. The secrets to crisismediatraining.
Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of mediatraining, fail to learn this lesson?
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.
In this article, well provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Building relationships with journalists We could hardly provide tips about fielding your media inquiries without getting into the importance of building good relationships with journalists.
In this article, we’ll provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Building relationships with journalists We could hardly provide tips about fielding your media inquiries without getting into the importance of building good relationships with journalists.
In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).
While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Clear and timely messaging During a crisis, the public urgently seeks information.
Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics.
A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.
Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience. Crisis Management In the fast-paced digital world, crises can emerge unexpectedly.
Crisis with Confidence In the defense tech industry, a single misstep can have significant repercussions. PR agencies excel in crisis management, ensuring that clients are prepared for any scenario. Proactive strategies include comprehensive risk assessments, mediatraining, and crisis simulation exercises.
PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. Besides story pitching, PR also prepares AI researchers and developers for media interactions by providing mediatraining.
Dust off your crisis plan. Yes, this pandemic is a crisis on overdrive, and something that few would have predicted or prepared for. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far.
Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Mediatrain and test new spokespersons. Here we are almost two years later. What have we learned?
During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. When you pitch a story, make sure you have a dependable source – which has been mediatrained – ready for an interview. Communicating During a Crisis.
And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.
Always have a crisis plan to fall back on – One word out of place can land you in some pretty hot water, so ensure that you have a crisis plan in place for when situations may go wrong. Part of this will include mediatraining any spokespeople before they begin posting on a social platform.
People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I am flexible on rates, depending on client/project/budget. Believe me: saying I specialize in writing doesn’t hurt me one bit. I receive no less bids regarding other work.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.
Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.
It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Get mediatraining before you go live on radio or video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events.
The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.
Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, mediatraining and more, and it seems nearly impossible to keep up, let alone make sense of it all.
In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Click here for the original blog. Our services include key messaging, mediatraining, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production.
It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies.
Then, develop creative concepts that either leverage the identified milestones or serve as PR drivers during valley periods to ensure momentum is maintained Spokesperson readiness – Developing a spokesperson matrix is key, as is ensuring buy-in from your spokespeople and ensuring they are mediatrained.
The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.
Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.
Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
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