Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

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Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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Data-Driven PR Measurement Data Report 286

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so.

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Data-Driven PR Exercises Measurement Data 370

Onclusive

SEPTEMBER 13, 2017

PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . ” 4.

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Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 25, 2021

Data-driven PR, social listening and your brand.

Data 195

Data Data-Driven PR Brand Branding 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

NOVEMBER 30, 2016

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves.

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Data-Driven PR LinkedIn Data Blogging 150

Onclusive

DECEMBER 6, 2017

Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. By taking advantage of massive quantities of data, normalizing it and using AI to draw insights on it, PR pros can now: Cut noise to be a thought leader.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. For our community members and industry, expect to learn more on our blog, in our public talks, and in our resources. A Milestone Reached. Todd Defren.

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Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Suppose you’re trying to formulate a 2015 SEO strategy.

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Analytics Data-Driven PR Marketing How To 155

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

OCTOBER 22, 2014

We boosted one post a day – the post containing our daily blog content – to our target audience, determined through audience research. The post Find your Brand’s Optimum Facebook Strategy appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Marketing Analyst.

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Facebook Strategy Data-Driven PR Data 156

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so.

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Landis PR

JANUARY 28, 2025

By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 10, 2014

Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Take @SHIFTcomm followers’ Top Interests, for example. Google Analytics. Tori Sabourin. Marketing Analyst.

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Data Data-Driven PR Big Data Analytics 117

Onclusive

AUGUST 15, 2017

So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

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Google Data Pitching Tools 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Marketing Content Marketing Social Media Employee 215

Shift Communications

APRIL 10, 2015

If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” The post SHIFT Communications: 12 Years and Counting appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. I’d do it all again in a heartbeat. Todd Defren.

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Data-Driven PR Communications Agency Social Media 60

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. For those who don’t know me, I rarely ever blog about lawns and gardens.

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Data-Driven PR Infographics Pitching Data 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

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Analytics Google B2B Data-Driven PR 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. Thus I couldn’t be more happy with the latest and greatest SHIFT website!

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Data-Driven PR Data Analytics Mobile 60

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

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Data-Driven PR Facebook Analytics Google 60

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Consider offering them a chance to guest blog or participate in some meaningful way in advance of the event.

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Data Publicity Data-Driven PR How To 60

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

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Publicity Analytics Data Advertising 166

5W PR

AUGUST 30, 2024

The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. You can watch the complete webinar for yourself here.

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Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

ImPRessions - Crenshaw Communications

JUNE 28, 2018

If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. .” Our out-of-pocket cost was $200 for the statistical software that made the calculations. When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

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Marketing Data-Driven PR Analytics Training 60