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Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms.
After specifying your target audiences, you’ll want to choose the best mix of platforms for delivering your message, including specific channels such as TV, top tier digital media outlets or socialmedia, and specific formats such as a press release, a press conference or a series of videos.
Social listening tools add another dimension by revealing how audiences discuss your brand organically. Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on socialmedia. This data helps PR teams craft messages that resonate with specific audience segments.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications.
1 Paid search, display ads, socialmedia, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.
Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace socialmedia to creating the socialmedia press release and socialmedia newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? A Milestone Reached.
If you’re working with a data-drivenPR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful socialmedia strategy difficult for marketers and communicators. We boosted one post a day – the post containing our daily blog content – to our target audience, determined through audience research.
By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. When amplified through earned media placements and social platforms, these pieces can direct potential patients or clients to your organization.
Trends on SocialMedia. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Trends on SocialMedia.
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Socialmedia livestreams will become acceptable as mainstream ‘news.’. Data-drivenPR.
Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. SocialMediaData. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.
In early 2007, SHIFT CEO Todd Defren commissioned a map of the socialmedia world to better visualize the socialmedia landscape. This was a simpler time, when MySpace ruled the socialmedia sphere and people still blogged heavily on services like LiveJournal. Click for full-size image.
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-DrivenPR Decisions. Who will be needed to complete implementation of tools and technologies?
On virtually every site you visit on the Internet, you’ll find socialmedia sharing icons. We just want to prove or disprove a positive association between socialmedia shares and page views. Let’s first get our data. Or do socialmedia shares drive page views? Do these activities matter?
You try to find information on a local business through socialmedia, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have socialmedia accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use socialmedia.
You try to find information on a local business through socialmedia, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have socialmedia accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use socialmedia.
You try to find information on a local business through socialmedia, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have socialmedia accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use socialmedia.
At the same time, generation after generation of new media pop up, from blogs to socialmedia to video influencers and more. Socialmedia management. The Data Science Shortage. Every new channel reduces the friction needed for consumers to get what they want. Machine Reading. Client announcements.
We invented the SocialMedia Press Release and Newsroom templates in the heady first days of the SocialMedia era. We were among the founders of the now-global SocialMedia Club along with great friends like Brian Solis, Chris Heuer and Kristie Wells, et al. I’d do it all again in a heartbeat. Todd Defren.
Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVENPR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.
Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and socialmedia. For those who don’t know me, I rarely ever blog about lawns and gardens.
Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in socialmediadata or patterns, or the socialdata can inform a content calendar.
We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. As early as a month out, track the conference hashtag or socialmedia profiles to see what the hot topics are.
Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.
From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.
It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).
s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Owned media/messaging. Media relations. Socialmedia management.
Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?
Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. As well, it synthesizes a host of ideas.
Want to see how to do this for your blog? One of the top questions in socialmedia marketing (and content marketing in general) is how do you know what content is worth promoting? One of the top questions in socialmedia marketing (and content marketing in general) is how do you know what content is worth promoting?
So, what data fits the mold for the above criteria? What data do we have access to as communicators? A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Socialmediadata. Publication data from the many media monitoring systems out there.
Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Do a quick audit of what owned properties make sense for you – a blog , socialmedia, etc. — and then put together a content calendar that will keep the content flowing on a regular basis.
At SHIFT we’re big proponents of data-drivenPR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites.
Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. Here’s how.
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR.
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR.
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR.
SocialMedia Configuration. Hidden in Google Analytics is a way to set up your socialmedia channels so that Google Analytics tracks the content that you share on social channels and splits it up from other’s shares of your content on the same channels.
This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.
Companies can improve their overall PR campaigns by utilizing socialmedia strategies, content strategies, marketing strategies, and plenty of other elements that can help them make their personal last messages reach their target audiences at the right time.
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.
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